As you read this summary, you will discover how to stand out from the competition by learning to master the art of customer conversation. It allows you to have the essential ideas of a big book in less than 30 minutes. * Our summary is short, simple and pragmatic. SUMMARY The Challenger Sale How To Take Control Of The Customer Conversation By Matthew Dixon And Brent Adamson Book Description : SUMMARY The Challenger Sale How To Take Control Of The Customer Conversation By Matthew Dixon And Brent Adamson
The challenger sale synopsys series#
About the 30 Minute Expert Series The 30 Minute Expert Seri An insightful guidebook for both salespeople and their managers, The Challenger Sale provides effective techniques for increasing an organization's customer loyalty, growth, and success.
The new gold standard in sales, according to the authors, is to help customers think differently about their needs while presenting them with new solutions. More than half of all business sales are made by Challenger salespeople, whose unique strategies-confronting the beliefs of the customer, rejecting the status quo, and pushing the customer out of his comfort zone-prove that relationship building is not as effective a sales tool as sales executives tend to think. Utilizing the data collected from over ninety companies, the authors discovered that most salespeople fell into one of five categories, the most effective (by far) being the Challenger sales style. Understand the key ideas of The Challenger Sale in a fraction of the time, using this guide's: Concise synopsis, which examines the principles of The Challenger Sale In-depth analysis of key concepts, such as "Solution Sales" and "Challenging the Core Sales Staff" Practical applications for incorporating the Challenger sales style into your business's sales strategies and marketing techniques Insightful background on coauthors and senior directors for the Corporate Executive Board Matthew Dixon and Brent Adamson Extensive recommended reading list and glossary In The Challenger Sale, best-selling authors Matthew Dixon and Brent Adamson present the findings of their worldwide investigation into why some salespeople continue to close deals on large accounts even during a global recession. in 30 minutes is the essential guide to quickly understanding the important lessons outlined in coauthors Matthew Dixon and Brent Adamson's best-selling book, The Challenger Sale. The secret to success is not merely building relationships it's challenging them. The Challenger Sale in 30 Minutes the Expert Guide to Matthew Dixon and Brent Adamson s Critically Acclaimed Book Book Description : The Challenger Sale in 30 Minutes the Expert Guide to Matthew Dixon and Brent Adamson s Critically Acclaimed Book